Dance Base is delighted to welcome Cate Nelson-Shaw to its Board of Directors.
Cate is the Marketing Director of Remarkable where she leads the strategic direction of the marketing function; and as a member of the Senior Leadership Team she also leads the strategic direction of the organisation, as it inspires people and organisations to achieve their ambitions.
As well as serving on the Board at Dance Base, Cate's Non-Executive portfolio includes Board Member for Creative Scotland, Advisory Board Member for the Marketing Society Scotland and Member of the Strategic Communications Committee for Changing the Chemistry. Previously she was a Director of the Scotland Malawi Partnership for six years and Business Mentor for Edinburgh Innovations at her alma mater The University of Edinburgh.
Cate is an accomplished and extremely effective networker at all levels and has a terrific network. She is often invited to speak publicly, including at events organised by the Scottish Government's Public Appointments team, Holyrood Events, Equate Scotland, Pilotlight UK and The University of Edinburgh; and she is also often commissioned to write features and blogs for national and local media.
She began her career with The Boots Company PLC on their Graduate Programme and has since worked both as a client in entrepreneurial start ups, family companies and everything in between and in agencies directing client accounts. In 2013 she founded her own marketing consultancy, Yellowbook, specialising in working with dynamic and ambitious SMEs running this for four years before taking up the role at Remarkable. Cate has a Chartered Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
Cate is an amateur ballerina, a passion since early childhood. For her dance isn’t about the perfect pirouette or the most impressive grand allegro, it’s about switching off, actively hearing the music and dancing like no one is watching! She lives in Edinburgh with her husband and two children; and as well as dance, enjoys arts, creativity, books, sports and travel.