Tuesday 30 January | 11.00-13.00 | Free
This skill-sharing session, with Dance Base Press & Communications Officer Joy Parkinson, outlines how to write an effective press release and gives an overview of a successful PR campaign.
This session is for those working within the dance sector who are looking to maximise the promotion of their company, work or event.
Learn:> how to write a simple but effective press release- Creating copy that fits within a good news writing format- Addressing the four ‘W’s’- Considering headlines, layout and structure
> what the press and media require from a PR- Compiling a press release, and related information such as rehearsal shots, production photographs and multimedia content
> how to approach the media - Pitching with the right people in mind- Creating longstanding relationships through good PR practice
Please note that this session will include writing exercises and, alongside the workshops, will include a discussion with a Q&A before ending.Should you wish to book onto the workshop, please email firstname.lastname@example.org by 11.00 on Friday 26 January.